Abigail Chivandi is a Post – Doc Fellow, Lecturer and Doctor of Philosophy holder in Marketing Division, School of Economic and Business Sciences, University of the Witwatersrand. A holder of Masters of Commerce in Marketing strategy degree, Bachelor of Commerce honors in Management, a Diploma in Hotel and Catering Supervision, Institute of Commercial Management (ICM) UK.She has served as member of various academic committees bringing excellence to academic discipline and an established Researcher and an expert in literature Review, Qualitative Methodology and Academic Research Writing Skills. Research specialization: Marketing, Tourism Marketing, Management, Business/Marketing Strategies, Information Technology, Service Innovation, Social Media Innovations, Green Innovation, Consumer behaviour, Service Quality and Brand Management, Retail and Entrepreneurs, Hospitality/Travel and Tourism Management.
Qualifications: Doctor of Philosophy (Ph.D.),University of the Witwatersrand, South Africa, Masters of Commerce in marketing strategy (M.Com.) Midlands State University. Business Management B. Com. (Hons.), Midlands State University, Zimbabwe. Diploma/Certificate in Hotel & Catering Supervision, Institute of Commercial Management, United Kingdom